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info:finance:is_that_ipad2_worth_2000_march_2011 [2011/03/31 09:06] tomgeeinfo:finance:is_that_ipad2_worth_2000_march_2011 [2011/03/31 09:10] (current) tomgee
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 +===== The $2,000 iPad =====
 +
 +// By BRETT ARENDS, Wall Street Journal March 2011//\\
 +//Brett Arends writes ROI, or Return on Investment, offering analysis on what the latest news means for you and your money//\\
 +
 +
 When someone asks me if I've changed my mind yet and now want one of Apple's new iPads, I tell them: "Well, even if I did, I probably wouldn't want to spend $2,000 on one." When someone asks me if I've changed my mind yet and now want one of Apple's new iPads, I tell them: "Well, even if I did, I probably wouldn't want to spend $2,000 on one."
  
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 {{:info:finance:ob-nh028_roi_03_d_20110329124638.jpg|[ROI_0329A] EMMANUEL DUNAND/AFP/Getty Images}}\\ {{:info:finance:ob-nh028_roi_03_d_20110329124638.jpg|[ROI_0329A] EMMANUEL DUNAND/AFP/Getty Images}}\\
-For our columnist, the real cost of this $500 iPad 2 is $2,000.\\+//For our columnist, the real cost of this $500 iPad 2 is $2,000.//\\
  
  
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 (If I were younger the iPad would cost me even more. If you're 30 or younger and you just bought one, congratulations: It probably cost you about $3,000.) (If I were younger the iPad would cost me even more. If you're 30 or younger and you just bought one, congratulations: It probably cost you about $3,000.)
  
-Yes, I typically do these mental calculations, at least in the back of my mind, for most things. A "$50" lunch at Morton's really costs $200. A "$5,000" trip to Bali: $20,000. And so on. It tends to cut down on the spending. I typically come back from the mall with no bags, gleefully clutching my future millions. (Warren Buffett, as Jason Zweig reminded us over the weekend, takes a similar view.)+Yes, I typically do these mental calculations, at least in the back of my mind, for most things. A "$50" lunch at Morton's really costs $200. A "$5,000" trip to Bali: $20,000. And so on. It tends to cut down on the spending. I typically come back from the mall with no bags, gleefully clutching my future millions. (Warren Buffett, as Jason Zweig reminded us over the weekend, takes a similar view.)\\
 {{:info:finance:ob-nh032_roi_03_d_20110329124940.jpg|}}\\ {{:info:finance:ob-nh032_roi_03_d_20110329124940.jpg|}}\\
-The real cost of a $5,000 vacation in Bali could be $20,000.\\+//The real cost of a $5,000 vacation in Bali could be $20,000.//\\
  
-The real cost of a $5,000 vacation in Bali could be $20,000. 
  
 As you can imagine, I get some funny looks when I tell people how I think. But, oddly, a lot of people go further. They get defensive, or angry, or downright hostile. "Oh, that's just absolutely ridiculous," they say, glaring. As you can imagine, I get some funny looks when I tell people how I think. But, oddly, a lot of people go further. They get defensive, or angry, or downright hostile. "Oh, that's just absolutely ridiculous," they say, glaring.
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 Maybe not today, or this year or even this decade. But if you're like most people, you're going to have less money over the course of your life than you would like. The average 65-year-old is going to live another 20 years so after retiring, and many people will live for 30 or more. Maybe not today, or this year or even this decade. But if you're like most people, you're going to have less money over the course of your life than you would like. The average 65-year-old is going to live another 20 years so after retiring, and many people will live for 30 or more.
  
-So, one way or another, you are already rationing your capital across your lifespan, whether you realize it or not.+So, one way or another, you are already rationing your capital across your lifespan, whether you realize it or not.\\
  
 {{:info:finance:ob-nh275_0329mo_d_20110329181148.jpg|}}\\ {{:info:finance:ob-nh275_0329mo_d_20110329181148.jpg|}}\\
-The real cost of a $50 lunch at Morton's could be $200.\\+//The real cost of a $50 lunch at Morton's could be $200.//\\
  
-The real cost of a $50 lunch at Morton's could be $200. 
  
 If you choose to spend a dollar today, you are actively choosing not to have four dollars, or six, or even eight later. If you choose to spend a dollar today, you are actively choosing not to have four dollars, or six, or even eight later.
info/finance/is_that_ipad2_worth_2000_march_2011.1301576769.txt.gz · Last modified: 2011/03/31 09:06 by tomgee